How to avoid bias then?
If you do a search for 'bias' and 'media' you'll find a lot of stuff.
Do a search for non-biased media and you'll find very little.
Really the only one way to at least try to be unbiased is to do research.
It is amazing, if you look deeper, the amount of stories that get published, or documentaries that are made, that lack any quality research. Research gives you authority. It means you at least know all sides of the story before you decide to try and tell it.
The BBC prides itself on not being biased. Although that isn't always the case. And it definately isn't the case if you are Noam Chomsky.
Here's a link to the BBC Editorial Guidelines. There's a whole mine of interesting stuff here. The way the BBC usually tries to get round bias, is by presenting both sides of an argument.
http://www.bbc.co.uk/guidelines/editorialguidelines/edguide/impariality/index.shtml
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